Social media, it has millions of users, causes rumors and fines, and helps with personal branding. It also has many benefits and many downsides. Athletes who use social media for the right reasons can create a positive brand for themselves and avoid fines and negative attention. Social media also serves as a way for athletes to expand their horizons and acquire endorsements. If an athlete has a negative reputation and is known for ranting and raving on social media sites, chances are a company will not use him/her as the face of their company.
Sometimes athletes forget that they are not the only one’s who see the material they post, but fans, young and old see it as well. For some athletes it would be wise of them to check out the 10 Mistakes Athletes Still Make On Twitter before not only tweeting something, but before they create any content for the web (videos, Facebook posts, interviews, etc). Brandon Jennings, Robert Henson, Michael Phelps, Charlie Villanueva, Chris Johnson, and Reggie Bush, are just a few athletes who have misused Twitter at least once in their career. The types of things they tweeted could cause fans and potential sponsors to look at them differently. Social media is so easy to use, but if used incorrectly it can easily make you look like a fool.
An athlete can avoid looking like a fool if he/she avoids inappropriate and absurd behavior on social media site. If a professional athlete uses it to enhance his/her personal brand and reputation, it will benefit him/her in the long run. Companies are luring in athletes who have a large following on social media, because the more followers you have, the more people your message can reach.”Social media is one of the first questions that comes up in a conversation about which celebrity a company will use,” said David Schwab, Managing Director at Octagon First Call. It is evident that social media can play a gigantic rule in an athletes life, if used correctly. If a company is looking for an athlete to sponsor solely on their social media presence, It should give them even more motivation to use social media for personal branding reasons. Not for ranting and raving.