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Putting Student Athletes Through Social Media Courses


Do public relations practitioners have to be objective? My answer to that question is no! As a PR practitioner, your job is to express the opinions of the company/organization you represent. Most of the time the company/organization you represent will not have a neutral standing in a situation. The company/organization will have its own feelings and opinions about issues. If a PR persons job is to express the opinions of the company/organization they represent, and those opinions are not objective, it’s impossible for a PR practitioner to be objective.

A PR practitioner can however tell its audience about different sides of an issue and offer sources that the public can access.The public can then make a decision about which side of an issue they wish to support.

Doug Haslam had a great quote that said:

“Public relations? No need to be neutral, objective or whatever you want to label it. PR is partisan. Ethical is good enough.”

I too believe that in PR, being ethical is more important than being neutral. PR practitioners should always be ethical, because an unethical person risks losing his/her credibility, and the credibility of the company he/she works for. When a company/organization is ethical, it helps them build trust with their shareholders, stakeholders and the community. If your not trustworthy, you will have a hard time succeeding in this world.

About Alejandro

My hometown is the great city of Portland, Oregon. I currently reside in Eugene and attend the University of Oregon. I am in my senior year of college majoring in Public Relations. In addition to being a student, I work for Ethos Magazine, a student-run publication. I 'm also a communications intern for the University of Oregon School of Law. I am a sports fanatic who loves the Portland Trail and Oregon Ducks. In my free time I enjoy playing basketball, attending sporting events, and spending time with friends and family. I can read, watch, and talk about sports all day every day. PR and Sports, it's what I love!


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